Giosi Beretta, 2.0 painting

Giosi Beretta was born in Sirone (Lecco - Italy). He lives and paints in Milano

He was a teacher in Scuola d’Arte of Brera and shared an atelier with Pietro Cascella.

He organized various exhibits at Venice and Rome Biennale and was known as “The holy and profane painter”.

Giosi’s curriculum Art Director, in graphic and advertising, worked for many years in Milan.
He directed several communications agency and over the years developed a personal style, inspired to surrealist art and cubism.
His starting point in art was just graphic and advertising.
As a matter of fact, He learnt to turn images and colors into paintings and canvas.
It’s a deep relationship between art and graphic, a voyage into time and space.

Giosi’s paintings deal with and take inspiration from classical music, opera, with a synthesis between notes and brushes.
His goal is to give life to white canvas turning it into a colorful work, getting a bilance right between white and colors, in a perfect armony.

From white to… eternity… to contamination 2.0
Giosi Beretta developed a new artistic approach to link tradition with modern devices such as iPhone but above all iPad.
From ancient times to modern ones and back.
It’a limitless world with fascinatine possibilities.
David Hokney, considered the most present day important painter, was the first to develop this kind of artistic approach

For the VFNO show, Color blowing into the music, a video installation will be showed to the public and a special limited edition digital paint will be sold during the fashion night

Secondary Onomatopoeia

The paintings of Giosi Beretta, son of a famous painter, are full of vitality and suggestive metaphors. His zest for life, to enjoy the worldly pleasures sensorial, cultural or elective is etched in every brushstroke, in any color choice, in every subject refracted.

The function of evoking the impression of a sound if done with words with a particular meaning, is defined as Secondary Onomatopoeia.

In Giosi Beretta’s paintings I can hear that particular sparkling sound or more velvety horn bows, the pleasure to paint and choose the starrings in the settings of his paintings.
The concept of musicality, love for musical harmony is a constant key to understanding this Milanese artist who in last year has turned popular in Paris and New York too.

Big orchestras and instruments - a new way to display "Nature Morte" nowadays - stand out on the canvases painted with vivid colors where the brush strokes are impulsive, instinctive. A pictorial representation was born, with dense strokes of light and color that allow us almost to hear the tones of the musical tunes cheerful but not too much.

The landscapes, however, are directed towards the horizon, a sea view, a panorama of the city skyline of skyscrapers. Real life, travel, desire to learn, to experiment, but always with a viable state joyful and dynamic.
The silhouettes of women, who are often depicted from behind and in front of the viewer while looking away - recall the demoiselles of the Symbolist Puvis de Chavannes – while touching vain or collecting hair.

The shape of the lamp is recurrent is in the paintings of Beretta, whose metaphor may refer to human bodies, to people he loves, or rather to women, to their sinuosity he loves so much watching with the look of the man and of the artist. The blue lamp refers to the content of life, to its control and protection. The red light is fascinating and is translated as the character fallen in love. While the curve idealizes the space and the future to illuminate.

The two-dimensionality of the canvas lends itself well to the choice of a cubist style or proto-Cubist that allows us to realize how Giosi Beretta is close to an influence like that painting of Georges Braque.

The need to be able to paint his own state of mind is essential for Giosi Beretta, because this kind of painting can sometimes give an idea of experience much better than with writing.
"Often while reading a book you can feel that the author would have preferred to paint rather than writing, you can sense the pleasure he derives from describing a landscape or a person, as if he was painting what he is saying, because deep in his heart he would prefer to use brushes and colors."(P. Picasso)

In a void of feelings and desire to live we can feel good while we observe paintings, digital drawings - "contaminated" by 2.0 devices, iPhone or iPad - or hand-made works by Beretta Giosi; because basically the core of his art is the ability to capture the fleeting at the moment and to enjoy it as much as possible. Before our deciduous life goes by so fast, before we’ve gotta say that there has been a regret... almost always.

Giosi Beretta, pittura 2.0

Giosi Beretta nasce a Sirone (Lc), vive e svolge la sua attività artistica a Milano.

La pittura: un vizio di famiglia

Il padre di Giosi, Biagio Beretta, è stato un post impressionista del '900. Amico di Carlo Carrà, è stato professore di nudo alla Scuola d'Arte di Brera e ha condiviso un atelier con Pietro Cascella.

Curatore di numerose esposizioni presso Biennale di Venezia e a Roma, è stato soprannominato il "Pittore del Sacro e del Profano".

Curriculum artistico e professionale

Art Director, in campo grafico e pubblicitario, per anni presente sulla piazza Milanese, con le sue agenzie di comunicazione, Giosi (all'anagrafe Giuseppe Cristiano) Beretta ha perfezionato, nel corso degli anni, uno stile originale impostato sul surrealismo ispirato al cubismo, con un capovolgimento dei tradizionali canoni della pittura. La sua espressività ha trovato spunto nell'attività grafica e creativa, attraverso la quale ha imparato a gestire immagini e colori che, nel tempo, ha tramutato in tele e quadri.

Il tutto all'insegna dell'osmosi (e del continuo travaso) fra arte e grafica, come tra vasi comunicanti: un'esperienza bidirezionale che lo ha fatto crescere e maturare, nel tempo, in entrambi i campi.

Quasi tutti i suoi dipinti rappresentano e traggono ispirazione dall'ambiente della musica classica, dell'opera lirica, in una sintesi armonica fra le note e i pennelli. Ciò che lo emoziona e ispira, nel porre le basi di un nuovo progetto grafico, è l'idea di far vivere la tela e la pagina trasformandole da bianche e spoglie in un'epifania di colori, non invasivi perché soltanto una giusta bilanciatura fra gli spazi bianco e i colori stessi dà il giusto peso e l'armonia complessiva al progetto grafico e al soggetto del quadro.

La tela bianca e spoglia e la tavolozza dei colori sono state anche il punto di partenza verso...

... Contaminazioni 2.0

Giosi Beretta, prendendo spunto dal suo pluriennale background artistico e culturale, ha sviluppato un nuovo approccio alla pittura in grado di coniugare la tradizione con i nuovi device 2.0, quali iPhone ma, soprattutto, iPad. Si tratta di un percorso inverso che riporta alle tecniche tradizionali con l'utilizzo di colori, pastelli e tempere a olio, dove antico e moderno si rincorrono per dare vita a un risultato intrigante e dalle possibilità illimitate.

Un affascinante cammino artistico che ha avuto fra i suoi precursori più illustri David Hokney, da molti considerato il più importante pittore contemporaneo.